When people come home from a late night drinking, the last thing you would expect them to do is go online and shop. Strangely enough, this is becoming a more common theme and it is noticed that those that shop late at night while slightly intoxicated are actually spending more freely.
A survey done in the UK showed that many British people shopped online after a big night and even woke up the next morning not remembering what they ordered or that they even shopped online. It was also revealed that clothing and accessories was the most common purchases.
Online shopping has become all about convenience and practicality and stores like Catch Of The Day are doing well by offering customers convenience of freely shopping whenever they like as well as a sweeteners such as a Catch Of the day coupon.
The challenge for bricks and mortar stores is to give consumers an experience that they cannot get online.